Selected Work | Shelley Dyer

Skills and Services

Through strategy, storytelling, and execution, I help organisations communicate with clarity, credibility, and impact. Whether the goal is to shape a compelling narrative, influence public conversation, build trust with stakeholders or drive measurable growth, I work as a strategic partner to ensure every message is clear and serves a purpose.

Based around four core pillars, my service offering is detailed below with an approach grounded in insight-led strategy and high-quality delivery. I help organisations define what they want to say, determine who needs to hear it and choose the most effective channels to deliver it.

Fees for these four service pillars reflect senior-level, agency-grade expertise, delivered personally. I typically work on day rates or fixed project fees, depending on the scope and complexity of the project. Please contact me for a free, no obligation quote.

Strategy

Strategy is the foundation of effective communications and marketing. This service helps organisations clarify their positioning, define their audiences and develop actionable plans that guide campaigns, content and engagement across channels.

Services Offered:

Marketing and communications strategy development
Brand positioning and messaging frameworks
Audience and stakeholder analysis
Editorial and content strategy
Campaign and growth
Internal communications and change management communications
Crisis communications strategy
Event planning and strategic oversight

Outcome:

A strategy that results in clear direction, stronger messaging and decision-making tools that support consistent communication and long-term growth.

Creative Writing and Content

This service focuses on crafting clear, compelling content that tells a story, demonstrates expertise and builds trust. It supports organisations looking for high-quality written assets aligned with their brand and strategic goals.

Services Offered:

Feature articles, blogs, and thought leadership pieces
Website and brand copy
White papers, reports and long-form content
Case studies and testimonials
Scripts for videos, podcasts, and speeches
Product sheets, brochures, and other marketing collateral

Outcome:

Polished, purposeful content that strengthens voice and authority, resulting in improved engagement, clearer storytelling, thought leadership and materials that can be used across multiple platforms.

PR and Public Affairs

Designed to shape public perception, build credibility and influence key audiences through earned media and strategic engagement. Supports organisations looking to build their brand and navigate complex reputational, policy or advocacy environments.

Services Offered:

Press releases, media pitches and story development
Interview preparation and media trainining
Open editorials and commentary placement
Media monitoring, analysis and reporting
Public affairs and policy communications
Advocacy and awareness campaigns
Consultation responses and stakeholder submissions

Outcome:

Visibility, informed messaging and increased influence for proactive reputation management and effective participation in public and policy conversations.

Digital Marketing

Helps organisations connect with audiences online through strategic content, platform management and ongoing optimisation. This service bridges strategy and execution, ensuring digital efforts support business goals.

Services Offered:

Digital content strategy across all platforms
Social media strategy
Social media content creation and management
Website content development and maintenance
Newsletter strategy and audience development
Email marketing content and campaign management
Social media advocacy training

Outcome:

Consistency, visibility, and engagement across digital channels leading to stronger audience relationships, improved performance metrics, business growth and digital systems that are sustainable and scalable.

Social Media Packages

In addition to my four core service pillars, I offer social media packages for organisations and individuals. Social media channels need more than AI driven content to simply fill your feed and tick a box. Your social media channels should connect with your audience to drive brand and growth. My social media packages are designed to help organisations show up consistently, communicate clearly and build trust with the audiences that matter most. Whether you’re looking for a light-touch presence or a more strategic, content-led approach, each package combines strong writing, thoughtful messaging and platform-appropriate content to support your wider communications goals.

All packages begin with an initial social media strategy session, charged separately, to make sure everything that follows is purposeful and aligned with your brand. From there, I take care of content planning, creation, and scheduling, with clear deliverables and a simple rolling, monthly pricing. The result is professional, well-crafted social content that reflects your voice and connects with your desired audience.

Bronze Package

What's Included:

4-6 post per month (static, graphics or copy based)
1-2 platforms managed
Basic engagement monitoring

Ideal for:

Those looking for a consistent presence with minimal investment.

Silver Package

What's Included:

8-10 posts per month (static and carousel)
1-2 short reels per month
Up to 3 platforms managed
Monthly engagement summary PDF and recommendations
Content calendar

Ideal for:

Those looking to build momentum and improve consistency.

Gold Package

What's Included:

12-14 posts per month (static and carousel)
4-5 short reels per month
Up to 4 platforms managed
Monthly engagement summary PDF and recommendations
Content calendar

Ideal for:

Those looking for regular, quality content with strategic oversight.