Testimonials and Case Studies

Examples of Work

Turning words into results your brand can see

I have over 25 years' experience and my work spans the full mix of communications and marketing, from strategic planning through to hands-on delivery. I’ve supported organisations across pharmacy, healthcare, and beyond in both the public and private sectors. The examples below highlight a selection of project outcomes that demonstrate my approach: clear, credible storytelling designed to build trust, shape reputation and drive engagement.

SAFE Standard of Care Report

Omnicell's "SAFE: Banishing Medication Errors in Secondary Care" (Safeguarding Against Frontline Errors) report highlighted the critical role of automated technology in reducing medication errors and improving patient safety. Coupled with and effective PR and Public Affairs campaign it led to the release of £78m of Govenment funding for hospital medication administration systems.

Hub and Spoke Unpacked

The guide "Hub and Spoke Unpacked" for Centred Solutions detailed three new business models for hub-and-spoke dispensing which had been unlocked by new legislation. The document and models helped define industry standards for pharmacy hub and spoke across the UK and positioned Centred Solutions as thought leaders in their field.

Case Study - Northumbria Specialist Emergency Care Hospital

One of many customer case studies developed for Omnicell and Centred Solutions. The case studies used both qualitative and quantative data to demonstrate the adoption and success of complex technology within healthcare settings. The production of case studies involved capturing data on site and interviewing users before compiling and writing up findings or creating a video case study.

Pearl Chemist Group Pioneers Hub and Spoke

A front cover and seven page earned article in a key pharmacy trade publication which higlighted Pearl Chemist Group, a chain of pharmacies in South West London who were an early adopter and trail blazer of hub and spoke and pharmacy technology and revolutionised the dispensing process at all of its branches to create more time for care. This article was key in raising the awareness of the Centred Solutions brand.

The Urgent Need for Hub and Spoke in Community Pharmacy

A public affairs campaign ran on behalf of Centred Solutions, HUBRx and PillTime, raising awareness of the urgent need for legislation changes to hub and spoke which had been put on indefinite hold by the LGovernment. The campaign involved round table events and MP drop ins at Westminster, questions asked of the Government asked in the House of Commons and House of Lords. The campaign led to the implementation of the legislation.

Let's Take Care of It

The 'Let's Take Care of It' campaign was a UK-based medication adherence initiative launched by Omnicell to raise awareness of the importance of taking prescription medications correctly. The campaign addressed the health and financial risks associated with non-adherence. It included a national report and patient case studies and featured in national media and academic studies.

Owen Williams, Chief Executive, Northern Care Alliance

"Having somebody who can either spot the opportunity or potential problem in a situation is crucial in any given business circumstances. Shelley's communication instincts served others well. She is a high-achiever who consistently placed the needs of others above herself and is a great person to work alongside."

Hannah Thaxter, content writer and former newspaper editor.

"Shelley was an absolute delight to work with. She is an incredibly hard worker, tenancious, thorough and professional. She is also organised, efficient and has a terrific sense of humour. She was equally loved and respected by her colleagues - I wish we could have cloned her."

Louise Laban, former Director at Omnicell and Centred Solutions

"Without exception, Shelley is the most conscientious, driven and passionate person I've had the pleasure of working with. Her direct, honest and enthusiastic approach to work wins the hearts and minds of all the people she works with."