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Marketing Will Define the Future of Pharmacy

Awareness is one of the biggest barriers to the success of Pharmacy First and private services within pharmacy. The pharmacies that thrive over the next decade will not necessarily be the biggest, they will be the ones that market themselves best.

May 134 min read

Why PR should be top of the marketing agenda.

The rise of AI tools is rapidly shifting the emphasis of digital marketing from SEO to Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO). Rather than AI replacing PR, it is making it more important than ever.

Mar 313 min read

Taking the Leap: Why Life is Too Short Not to Give it a Go

How downhill skiing legend Lindsey Vonn helped inspire me to trade in full time work and follow my dream to become a freelance marketing and communications specialist.

Feb 172 min read