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Why PR should be top of the marketing agenda.

The rise of AI tools is rapidly shifting the emphasis of digital marketing from SEO to Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO). Rather than AI replacing PR, it is making it more important than ever.

Mar 313 min read

Taking the Leap: Why Life is Too Short Not to Give it a Go

How downhill skiing legend Lindsey Vonn helped inspire me to trade in full time work and follow my dream to become a freelance marketing and communications specialist.

Feb 172 min read