Communications that connect. Marketing that makes an impact.
Combining strategic communications, marketing expertise and journalistic rigor, I help organisations and individuals tell credible, compelling stories that build trust, shape reputation and drive engagement and growth.
About Me
I am an innovative, multi-award winning marketing communications veteran with a distinguished record in driving brand growth, demand generation and policy influence, especially in the healthcare and technology sectors. I have successfully developed and executed comprehensive marketing communication strategies and campaigns that hit the headlines, accelerated markets and shaped Government policy.
Prior to specialising in marketing and communications, I worked as a journalist on a busy daily paper, providing a strong foundation for my career. I am both CIPR (Chartered Institure of Public Relations) and NCTJ (National Council for the Training of Journalists) qualified. My broad experience means I offer agency-level expertise without agency-level costs. ​​
Skills and Services
Strategy
End-to-end marketing and communications strategy to help organisations define their positioning, clarify their messaging and engage the right audiences. This includes brand and editorial strategy, campaign and growth planning, internal communications, crisis and change management and strategic event planning and delivery, ensuring every activity is aligned with clear objectives and measurable outcomes.
PR and Public Affairs
A PR and Public Affairs service that focuses on building credibility, managing reputation and influencing policy conversations. I support clients with press releases/stories, media relations, interview preparation, thought leadership, public affairs and advocacy communications, media monitoring and formal consultation responses to help organisations engage confidently with external stakeholders.
Creative Writing & Content
I create high-quality written content that communicates complex ideas clearly and persuasively. This includes thought leadership, feature articles, website and brand copy, reports and white papers, case studies, scripts, and marketing collateral, providing orgainisations with clear and versatile content and assets that strengthen their voice and authority.​
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Digital Marketing
A Digital Marketing service that helps organisations build and engage audiences across all digital channels through strategic content and hands-on management. This includes social media strategy and delivery, website and newsletter content, email marketing, audience development, and advocacy training to connect digital activity to broader business goals.
Work and Testimonials
"Shelley is a hardworking, innovative and creative communicator. She has fantastic journalistic skills which make any communications campaign interesting and attractive to its audience. She has a talent for making difficult messages readable. Shelley is very time efficient and will achieve any deadline set. A real asset to an organisation."
Victoria Pickles, Corporate Affairs Director, Calderdale and Huddersfield NHS Trust
